Nova Apartments Privacy Policy

Last Updated: December 31, 2019

This Privacy Policy describes how Nova Apartments collects, uses, and discloses your personal information both offline, and on the websites, apps, and services where this Privacy Policy appears or is referenced. This Privacy Policy applies to information Nova Apartments collects through: (1) the Nova Apartments website; (2) other websites and online services that Nova Apartments owns, operates, or makes available and that link to the Privacy Policy and (3) to all other general enquiries Nova Apartments receives (including postal mail, electronic mail, telephone requests and in person). This Privacy Policy does not apply to personal information Nova Apartments collects from its employees and contractors.

By accessing Nova Apartments’ website on which the Privacy Policy is available, you confirm that you have read, understand, and acknowledge the terms of this Privacy Policy. This Privacy Policy is not a contract and does not create any legal rights or obligations.

This Privacy Policy includes the following sections. You should read the entire Privacy Policy;

  1. We collect and use personal information from and about you. The information we collect depends on how you interact with us.
  2. We use personal information as described here. You do not have to provide Personal Information to use this Site. However, your use of particular services made through the Site may require Nova Apartments to collect, use and store Personal Information from you. We may also use personal information for marketing, to respond to your requests, to improve our products and services, to comply with our obligations, to administer our websites and services, for internal operations and security purposes, and as otherwise disclosed or permitted by law.
  3. We collect personal information about you from various sources. These sources include collecting information directly from you and your device, from our vendors and other sources, and by combining information.
  4. We share your personal information with other parties. We may share personal information with parties including, the Nova Apartments family of companies and business units, service providers and vendors who perform services on our behalf, our business partners and marketing companies, to comply with the law or to protect ourselves, our customers and others, or as part of a transaction.
  5. You have certain choices about how we use your personal information. You can opt-out of some of our uses of personal information. This includes certain of our online tracking and advertising tools, and our promotional email.
  6. Your California Privacy Rights. Residents of California have additional choices under California law. You can learn about these in this section.
  7. We may process and store information in the United States. Information processed and stored in the United States and may be accessed by United States enforcement according to United States law.
  8. Our websites and services are not directed to nor intended for children. 
  9. We use standard security measures. However, the internet is not 100% secure, and we cannot promise that your information will be completely safe.
  10. We may link to third party sites or services we don’t control.  We are not responsible for these sites or services
  11. Feel free to contact us at
  12. We may update this Privacy Policy. Any changes made to this Privacy Policy will become effective upon posting.

We collect and use personal information from and about you.

Nova Apartments (and the vendors we hire to perform services on our behalf) collect, receive, and develop several categories of personal information about you depending on the nature of your interactions with us. For example:

We collect Contact Information. For example, we might collect your name, email address, account username and password, social media account handles, phone number, and mailing address. If you contact Nova Apartments by email through the Site, Nova Apartments may keep a record of your contact information and correspondence, and reserve the right to use your email address, and any information you provide in your message, to respond thereto.

We collect Commercial and Preference Information. We may collect information about your purchase history, retailer preferences, leasing details, apartment rental history, and your other transactions and preferences.  We may also collect your comments that you post on our websites or blogs and your responses to surveys you complete. In certain circumstances such as in the case of an residential or commercial lease, we may collect or ask you to provide additional personal information such as government issued identification, financial information and employment information. At parking garages at certain of our properties, we may use license plate reader technology to collect license plate and vehicle-related information including video of the vehicle, a photograph of the license plate (which may include parts of the vehicle surrounding the license plate), the GPS location of the vehicle, and the time and date of the read.

We collect Internet and Network Activity Information. If you use our websites or apps, we may collect information about the browser you are using and your IP address. We might also collect device identifiers and information about how you use our Wi-Fi network and other services. We might collect information at the site you came from, or the site you visit when you leave us. We may collect page interaction information (such as what areas of the websites you visit and for how long, what search terms you enter, and what products or content you view and click on), and methods used to browse away from the page.

We collect Location Information.  We may collect your precise GPS location when you access our apps or the mobile version of our websites. We also collect information about your general location, using your zip code or postcode and IP address.

We collect Demographic Information. We may collect information like your ethnicity, gender, birth date, age, language spoken, housing status, current household size, current household type, annual household income, desired housing characteristics and desired housing location or community.

We collect Payment Information.  We collect your credit card and other payment details if you make a purchase or sign up through some of our services.

We collect Audio/Visual Information. When you visit certain properties, we may record audio and video at the property.

We collect and develop Inferences. Using the other pieces of personal information collected about you, we may draw inferences about you, reflecting what we believe to be your preferences, characteristics, predispositions, and attitudes.

We use personal information as described here.

We use the above-referenced categories of personal information for the following purposes:

We use information to provide you with services and fulfill your transactions.

We use information for marketing purposes. For example, we might use personal information to provide you with information about special promotions, retailer discounts, purchase incentives, prize promotions, shopping guides, or offers.  We might also use this information to serve you ads about our products and offers. We might tell you about new features or services.  You may opt-in to receive our email newsletters or to receive text messages from us. To learn about your choices for these communications, read the Choices section below.

We use information to respond to your requests or questions. We use information to contact you in response to your feedback or other matters related to our relationship with you (such as about this Privacy Policy or our Terms of Use). If your inquiries or feedback relate to your leases, purchases, or an account, we may also use your information to address the matter.

We use information to analyze and improve our products and services. For example, may use your information to make our websites, services, and products better. We might use your information to customize your experience with us and to conduct research and analysis.

We use information to comply with our obligations, administer our websites and services, and for internal operations. For example, we use personal information to administer the websites, such as troubleshooting, data analysis, and testing.

We use information for security purposes. For example, we may use personal information to protect our company, our customers, and our business partners.  We also may use personal information to protect our websites or our services, as well as to detect and investigate activities that may be illegal or prohibited (such as cyber attacks or fraudulent transactions).

We use information for verification purposes.  For example, we will use certain pieces of personal information to verify your identity if you make requests pursuant to this Privacy Policy.  The verification steps and the pieces of personal information that we request may vary depending on the sensitivity and nature of your request.

We use information as otherwise disclosed or permitted by law, or as we may notify you. We may use personal information to create deidentified or aggregated data which does not identify you or any other individual. We may use and disclose this anonymous or aggregated data as we choose.

We collect personal information about you from various sources.

We collect personal information about you from various sources, directly and indirectly, including from the following sources:

We collect personal information directly from you. For example, we collect information if you sign up for an account, enter into an agreement, participate in a promotion, contact us, sign up for our text and other messages, or sign up for investor alerts or other emails. We also collect Payment and Commercial and Preference Information if you make a purchase. We also collect any personal information you provide if you post a comment, make a request, or complete a survey.

We collect personal information from your devices. We use tracking tools like browser cookies and web beacons to automatically collect information about you. We collect information when you interact with our websites, our ads, or our emails that we or our vendors send to you. To learn about your choices for these tracking tools, read the Choices section below.  We may also collect information for your devices passively using WiFi technology.

We receive personal information from vendors we hire to work on our behalf.  For example, vendors that host or maintain our websites and send promotional emails for us may give us information. Our marketing agencies, advertising technology vendors, and analytics providers may also provide us with information.

We receive information about you from other sources. Other parties may give us personal information about you. These other parties might also include business and marketing partners and social media platforms that give us information they have collected either directly or indirectly from you.

We combine information. We may combine information that we have collected offline with information we collect online. Or we may combine information we get from another party with information we already have. We may also aggregate your information with other consumers’ information to understand preferences and trends over time.

We share your personal information with other parties.

We share personal information under the following circumstances:

We may share each category of personal information within the Nova Apartments family of companies. This may include our parent, subsidiaries, affiliates, and business units. We may also share personal information with subsidiaries, affiliates, and business units of our parent company. We share personal information within the Nova Apartments family of companies for all purposes described in this Privacy Policy.

We share your personal information with vendors and service providers who perform services on our behalf. We may share personal information with vendors who assist us with the uses of personal information described in this Privacy Policy. This may include vendors who send emails for us, help us manage and operate our websites and apps, manage our properties, fulfill purchases, manage rent payments, provide tenant and guest services, provide advertising or marketing services, provide analytics and search engine support, track advertising impressions, investigate and prevent data incidents, provide physical and digital security services, audit our business and financial statements, vet job applicants, provide legal advice, and place our advertisements on other platforms. Personal information received by vendors may also be subject to their privacy policies.

We may share your personal information with our business partners and marketing companies. We might share information with third parties who co-sponsor a promotion or promote our services. Some of these partners may send you information about products or services by mail or email.  They may share your information with other third parties.  We may also share the above categories of personal information with companies that help us with our marketing efforts, including social media platforms, advertising networks, and ad tech companies. For example, we may share email addresses of other contact information with social media platforms so they can serve our advertising to you on their platform. Personal information received by our partners may also be subject to their privacy policies.

We will share your personal information if we think we have to in order to comply with the law or to protect ourselves, our customers and others. We may share any or all categories of personal information to respond to a court order or subpoena.  We may also share this personal information if a government agency or investigatory body requests it. We might share your personal information in order to enforce our agreements and to protect our rights and/or the rights of others. We might share your personal information when we are investigating potential fraud.  This might include fraud we think has happened during a promotion. If you are the winner of a sweepstakes or contest, we may also share your certain Contact Information with anyone who requests a winner’s list.

We may share your personal information as part of a transaction, financing, or for other business needs.  For example, if Nova Apartments sells any of its businesses or assets, applies for loans, or opens bank accounts, we may disclose your personal information to the prospective buyer, lender or bank, as the case may be, as part of certain due diligence processes.  We also share information for the purpose of management and administration of Nova Apartments’ business.

We may share your personal information with a successor to all or part of our business. If part of our business (including any of our affiliates, divisions, and business units) is acquired by a third party, we may include personal information as part of that transaction, which may include some or all categories of your personal information. We may also share your personal information if there is a similar change to our corporate structure. We may also share your information with others as they conduct diligence of our corporate changes.

We may share personal information for other reasons we may describe to you from time to time or as permitted by law.

You have certain choices about how we use your personal information.

You can opt out of receiving our marketing emails and text messages. To stop receiving our promotional emails, you can follow the instructions in any promotional message you get from us. If you receive promotional text messages from us, you may opt-out by replying “STOP”. Even if you opt out of getting marketing messages, we will still send you transactional messages. These include responses to your questions.

You can control if we share information with third parties for their marketing purposes. To opt out of having us share your information with third parties for their promotional purposes, please send an email to

You can control certain cookies and tracking tools. Nova Apartments and Nova Apartments’ service providers may use “cookies” in connection with the Site.  Cookies are data that a web server transfers to an individual's computer for recordkeeping and other purposes.  Cookies are an industry standard used by most websites, and can facilitate users' ongoing access to and use of a particular website; cookies do not cause damage to your computer systems or files.  Your browser may also give you the ability to control cookies or other tracking tools.  How you do so depends on the type of tool.  Certain browsers can be set to reject browser cookies.  Since flash cookies do not reside in your browser, your browser settings will not affect them. To control flash cookies, you thus need to click here.

We and third party advertising networks, social media companies, and other services may collect information about your use of our websites and apps over time so that they or we may display interest-based advertising using information gathered about you over time across multiple website or other platforms. To do this, we and our vendors use several common tracking tools, such as browser cookies, web beacons, and similar technologies. To set your preferences related to this type of information collection and use, click here and here. We may use Google Analytics to better understand how our users interact with our websites. You can learn about Google Analytics’ currently available opt-outs at

Some browsers have “do not track” features that allow you to tell a website not to track you. These features are not all uniform. We do not currently respond to those signals. If you block cookies, certain features on our site may not work.  If you block or reject cookies, not all of the tracking described here will stop. Nova Apartments may not be aware of or able to honor and respond to every such mechanism. more information about “do not track”, please visit

Options you select are browser, website and device specific. If you clear your cookies or your browser’s cache, you will need to set your preferences again.

Your California Privacy Rights.

If you reside in California, you have the right to ask us one time each year if we have shared personal information with third parties for their direct marketing purposes. To make a request, please send us an email, or write to us at the address listed below. Indicate in your letter that you are a California resident making a “Shine the Light” inquiry.

If you reside in California, you can make the following more specific requests with respect to your personal information:

  • Access – You can request that we disclose to you the categories of personal information we collected about you, the categories of sources from which we collected the personal information, the categories of personal information we sold or disclosed, our business or commercial purpose for collecting and selling the personal information, the categories of third parties with whom we shared the personal information, and the specific pieces of personal information we collected about you over the past 12 months.
  • Deletion – You can request that we delete your personal information that we maintain about you, subject to certain exceptions.
  • Do Not Sell My Info – You can request that we not sell your personal information by sending an email to with the subject line “CCPA Rights” or by filling in the form below. For purposes of this Privacy Policy, “sell” means the sale of your personal information to an outside party for monetary or other valuable consideration, subject to certain exceptions set forth in applicable California law.  Any opt-out of cookie-based tracking for advertising purposes is specific to the device, website, and browser you are using, and is deleted whenever you clear your browser’s cache.  

    Nova Apartments will not discriminate against you because you made any of these requests.

    California residents can make these requests online by emailing us at We may deny certain requests, or fulfill a request only in part, based on our legal rights and obligations. For example, we may retain personal information as permitted by law, such as for tax or other record keeping purposes, to maintain an active account, and to process transactions and facilitate customer requests. Note that for purposes of these requests under this Privacy Policy, personal information does not include information about job applicants, employees and other of our personnel; information about employees and other representatives of third-party entities we may interact with; or information we have collected as a service provider to our clients.

    We will take reasonable steps to verify your identity prior to responding to your requests.  The verification steps will vary depending on the sensitivity of the personal information and whether you have an account with us.

    California residents may designate an authorized agent to make a request on their behalf.  When submitting the request, please ensure the authorized agent is identified as an authorized agent.

    For purposes of making these requests, please also note the following regarding how we collect and use your personal information as described in this policy, including in the previous 12 months:

    • We may collect, and use for our business and commercial purposes, the following categories of personal information as set forth in applicable California law: Identifiers; payment and customer records information; characteristics of protected classifications under California or federal law; commercial information; professional or employment information; internet or other electronic network activity information; geolocation data; audio, electronic or visual information; and inferences.  We collect this personal information from the sources described above.
    • We may disclose each of the foregoing categories of personal information for the business purposes described in this Privacy Policy to the extent permitted by applicable law.
    • We may sell the following categories of personal information: Identifiers; commercial information; Internet or other electronic network activity; geolocation data; and inferences.

    Our websites and services are not intended for children.

    Nova Apartments’ websites and our services are meant for adults and are not directed to children under the age of 16. We do not knowingly collect personal information from children under 16. If Nova Apartments becomes aware that Nova Apartments received personal information from someone under the age of 16, Nova Apartments will take steps to delete such information from Nova Apartments’ records.  If you are a parent or legal guardian and think your child has given us information, you can contact us at

    We use standard security measures.

    Despite Nova Apartments’ efforts, no website, mobile application database, or system is completely secure of “hack proof”. We cannot promise that your use of our websites, apps, or services will be completely safe. Any transmission of your data to our websites is at your own risk. We encourage you to use caution when using the Internet. We keep personal information as long as it is necessary or relevant for the practices described in this Privacy Policy. We also keep information as otherwise required by law. Personal information may be accessed by persons within our organization, or our third party vendors, and those other parties described in this Privacy Policy, who require such access to carry out the purposes described in this Privacy Policy, and such other purposes as permitted or required by applicable law.

    We may link to third party sites or services we don’t control.

    If you click on a link to a third party site or a third party app, you will be taken to a website or service we do not control. This Privacy Policy does not apply to the privacy practices of that website or services, which may collect information from you. Read the privacy policy of other websites, apps, and services carefully. We are not responsible for these third party websites or services or their policies.  At certain public locations operated by Nova Apartments, guests who wish to access Wi-Fi services may be required to agree to a different privacy policy at the time of access.

    Correct or Update Your Personal Information

    You have the right to request that Nova Apartments corrects or supplements your Personal Information if the data are factually inaccurate or incomplete. If you wish to exercise your rights of if you have any questions regarding your Personal Information, please contact Nova Apartments at


    Feel free to contact us.

    If you have any questions about this Privacy Policy or want to access, correct or update your information, please email us at

    We may update this Privacy Policy.

    From time to time we may change this Privacy Policy. We will notify you of any material changes to our Privacy Policy to the extent required by law. We will also post an updated copy on our websites. Please check our websites periodically for updates. Your continued use of our websites means that you consent to the collection, use and disclosure of your personal information as set out in the updated Privacy Policy.