Last Updated: December 31, 2019
We collect and use personal information from and about you.
Nova Apartments (and the vendors we hire to perform services on our behalf) collect, receive, and develop several categories of personal information about you depending on the nature of your interactions with us. For example:
We collect Contact Information. For example, we might collect your name, email address, account username and password, social media account handles, phone number, and mailing address. If you contact Nova Apartments by email through the Site, Nova Apartments may keep a record of your contact information and correspondence, and reserve the right to use your email address, and any information you provide in your message, to respond thereto.
We collect Commercial and Preference Information. We may collect information about your purchase history, retailer preferences, leasing details, apartment rental history, and your other transactions and preferences. We may also collect your comments that you post on our websites or blogs and your responses to surveys you complete. In certain circumstances such as in the case of an residential or commercial lease, we may collect or ask you to provide additional personal information such as government issued identification, financial information and employment information. At parking garages at certain of our properties, we may use license plate reader technology to collect license plate and vehicle-related information including video of the vehicle, a photograph of the license plate (which may include parts of the vehicle surrounding the license plate), the GPS location of the vehicle, and the time and date of the read.
We collect Internet and Network Activity Information. If you use our websites or apps, we may collect information about the browser you are using and your IP address. We might also collect device identifiers and information about how you use our Wi-Fi network and other services. We might collect information at the site you came from, or the site you visit when you leave us. We may collect page interaction information (such as what areas of the websites you visit and for how long, what search terms you enter, and what products or content you view and click on), and methods used to browse away from the page.
We collect Location Information. We may collect your precise GPS location when you access our apps or the mobile version of our websites. We also collect information about your general location, using your zip code or postcode and IP address.
We collect Demographic Information. We may collect information like your ethnicity, gender, birth date, age, language spoken, housing status, current household size, current household type, annual household income, desired housing characteristics and desired housing location or community.
We collect Payment Information. We collect your credit card and other payment details if you make a purchase or sign up through some of our services.
We collect Audio/Visual Information. When you visit certain properties, we may record audio and video at the property.
We collect and develop Inferences. Using the other pieces of personal information collected about you, we may draw inferences about you, reflecting what we believe to be your preferences, characteristics, predispositions, and attitudes.
We use personal information as described here.
We use the above-referenced categories of personal information for the following purposes:
We use information to provide you with services and fulfill your transactions.
We use information for marketing purposes. For example, we might use personal information to provide you with information about special promotions, retailer discounts, purchase incentives, prize promotions, shopping guides, or offers. We might also use this information to serve you ads about our products and offers. We might tell you about new features or services. You may opt-in to receive our email newsletters or to receive text messages from us. To learn about your choices for these communications, read the Choices section below.
We use information to analyze and improve our products and services. For example, may use your information to make our websites, services, and products better. We might use your information to customize your experience with us and to conduct research and analysis.
We use information to comply with our obligations, administer our websites and services, and for internal operations. For example, we use personal information to administer the websites, such as troubleshooting, data analysis, and testing.
We use information for security purposes. For example, we may use personal information to protect our company, our customers, and our business partners. We also may use personal information to protect our websites or our services, as well as to detect and investigate activities that may be illegal or prohibited (such as cyber attacks or fraudulent transactions).
We use information as otherwise disclosed or permitted by law, or as we may notify you. We may use personal information to create deidentified or aggregated data which does not identify you or any other individual. We may use and disclose this anonymous or aggregated data as we choose.
We collect personal information about you from various sources.
We collect personal information about you from various sources, directly and indirectly, including from the following sources:
We collect personal information directly from you. For example, we collect information if you sign up for an account, enter into an agreement, participate in a promotion, contact us, sign up for our text and other messages, or sign up for investor alerts or other emails. We also collect Payment and Commercial and Preference Information if you make a purchase. We also collect any personal information you provide if you post a comment, make a request, or complete a survey.
We collect personal information from your devices. We use tracking tools like browser cookies and web beacons to automatically collect information about you. We collect information when you interact with our websites, our ads, or our emails that we or our vendors send to you. To learn about your choices for these tracking tools, read the Choices section below. We may also collect information for your devices passively using WiFi technology.
We receive personal information from vendors we hire to work on our behalf. For example, vendors that host or maintain our websites and send promotional emails for us may give us information. Our marketing agencies, advertising technology vendors, and analytics providers may also provide us with information.
We receive information about you from other sources. Other parties may give us personal information about you. These other parties might also include business and marketing partners and social media platforms that give us information they have collected either directly or indirectly from you.
We combine information. We may combine information that we have collected offline with information we collect online. Or we may combine information we get from another party with information we already have. We may also aggregate your information with other consumers’ information to understand preferences and trends over time.
We share your personal information with other parties.
We share personal information under the following circumstances:
We may share your personal information with our business partners and marketing companies. We might share information with third parties who co-sponsor a promotion or promote our services. Some of these partners may send you information about products or services by mail or email. They may share your information with other third parties. We may also share the above categories of personal information with companies that help us with our marketing efforts, including social media platforms, advertising networks, and ad tech companies. For example, we may share email addresses of other contact information with social media platforms so they can serve our advertising to you on their platform. Personal information received by our partners may also be subject to their privacy policies.
We will share your personal information if we think we have to in order to comply with the law or to protect ourselves, our customers and others. We may share any or all categories of personal information to respond to a court order or subpoena. We may also share this personal information if a government agency or investigatory body requests it. We might share your personal information in order to enforce our agreements and to protect our rights and/or the rights of others. We might share your personal information when we are investigating potential fraud. This might include fraud we think has happened during a promotion. If you are the winner of a sweepstakes or contest, we may also share your certain Contact Information with anyone who requests a winner’s list.
We may share your personal information as part of a transaction, financing, or for other business needs. For example, if Nova Apartments sells any of its businesses or assets, applies for loans, or opens bank accounts, we may disclose your personal information to the prospective buyer, lender or bank, as the case may be, as part of certain due diligence processes. We also share information for the purpose of management and administration of Nova Apartments’ business.
We may share your personal information with a successor to all or part of our business. If part of our business (including any of our affiliates, divisions, and business units) is acquired by a third party, we may include personal information as part of that transaction, which may include some or all categories of your personal information. We may also share your personal information if there is a similar change to our corporate structure. We may also share your information with others as they conduct diligence of our corporate changes.
We may share personal information for other reasons we may describe to you from time to time or as permitted by law.
You have certain choices about how we use your personal information.
You can opt out of receiving our marketing emails and text messages. To stop receiving our promotional emails, you can follow the instructions in any promotional message you get from us. If you receive promotional text messages from us, you may opt-out by replying “STOP”. Even if you opt out of getting marketing messages, we will still send you transactional messages. These include responses to your questions.
You can control if we share information with third parties for their marketing purposes. To opt out of having us share your information with third parties for their promotional purposes, please send an email to email@example.com.
You can control certain cookies and tracking tools. Nova Apartments and Nova Apartments’ service providers may use “cookies” in connection with the Site. Cookies are data that a web server transfers to an individual's computer for recordkeeping and other purposes. Cookies are an industry standard used by most websites, and can facilitate users' ongoing access to and use of a particular website; cookies do not cause damage to your computer systems or files. Your browser may also give you the ability to control cookies or other tracking tools. How you do so depends on the type of tool. Certain browsers can be set to reject browser cookies. Since flash cookies do not reside in your browser, your browser settings will not affect them. To control flash cookies, you thus need to click here.
We and third party advertising networks, social media companies, and other services may collect information about your use of our websites and apps over time so that they or we may display interest-based advertising using information gathered about you over time across multiple website or other platforms. To do this, we and our vendors use several common tracking tools, such as browser cookies, web beacons, and similar technologies. To set your preferences related to this type of information collection and use, click here and here. We may use Google Analytics to better understand how our users interact with our websites. You can learn about Google Analytics’ currently available opt-outs at https://tools.google.com/dlpage/gaoptout/.
Some browsers have “do not track” features that allow you to tell a website not to track you. These features are not all uniform. We do not currently respond to those signals. If you block cookies, certain features on our site may not work. If you block or reject cookies, not all of the tracking described here will stop. Nova Apartments may not be aware of or able to honor and respond to every such mechanism. more information about “do not track”, please visit www.allaboutdnt.org.
Options you select are browser, website and device specific. If you clear your cookies or your browser’s cache, you will need to set your preferences again.
Your California Privacy Rights.
If you reside in California, you have the right to ask us one time each year if we have shared personal information with third parties for their direct marketing purposes. To make a request, please send us an email, or write to us at the address listed below. Indicate in your letter that you are a California resident making a “Shine the Light” inquiry.
If you reside in California, you can make the following more specific requests with respect to your personal information:
Nova Apartments will not discriminate against you because you made any of these requests.
We will take reasonable steps to verify your identity prior to responding to your requests. The verification steps will vary depending on the sensitivity of the personal information and whether you have an account with us.
California residents may designate an authorized agent to make a request on their behalf. When submitting the request, please ensure the authorized agent is identified as an authorized agent.
For purposes of making these requests, please also note the following regarding how we collect and use your personal information as described in this policy, including in the previous 12 months:
Our websites and services are not intended for children.
Nova Apartments’ websites and our services are meant for adults and are not directed to children under the age of 16. We do not knowingly collect personal information from children under 16. If Nova Apartments becomes aware that Nova Apartments received personal information from someone under the age of 16, Nova Apartments will take steps to delete such information from Nova Apartments’ records. If you are a parent or legal guardian and think your child has given us information, you can contact us at firstname.lastname@example.org.
We use standard security measures.
We may link to third party sites or services we don’t control.
Correct or Update Your Personal Information
You have the right to request that Nova Apartments corrects or supplements your Personal Information if the data are factually inaccurate or incomplete. If you wish to exercise your rights of if you have any questions regarding your Personal Information, please contact Nova Apartments at email@example.com
Feel free to contact us.